LeadFormix Integration – Bridging the Marketing and Sales disconnect

LeadFormix is a highly proactive, cloud-based, B2B Marketing Automation platform that helps identify and create sales opportunities by measuring visitor intent. With LeadFormix, customers experience the power of marketing automation and align Marketing and Sales functions to derive maximum ROI.

Don’t pollute your CRM system. Fill them with qualified leads that Sales would love to go after!

A common scenario in mid and large-sized companies with Sales and Marketing teams is the “blame game” on leads. While Marketing contends “We gave them 1000s of leads; they seem to have disappeared into a black hole!”, Sales hits back with “The leads were not nurtured or qualified and were not worth our time and effort”.

The Qontext-LeadFormix integration bridges this gap. Leads from all marketing activities now pour into the LeadFormix system, where they get pre-processed. The qualification process normally involves several rounds of information exchange (such sharing presentations, case studies, etc.) and discussions (asking and answering questions that point to the needs) with the prospect. This exchange can now happen using Qontext and inside LeadFormix. Scores of leads and their discussion threads are handled easily through the creation of segment groups, contextual segregation, and metadata tagging.

When the lead moves to CRM from Marketing, the associated conversations and information exchange with the prospect (that qualified the lead) also moves with it. Truly qualified leads will no longer be buried in a large pile. There is continuity in conversations with prospects, and the transition from Marketing to Sales is smooth.