Why Social Enable Your Applications?

In 2010, Facebook traffic exceeded Google traffic.  Gartner declared social communication & collaboration, cloud computing, and context-aware computing to be in the “Top 10 Strategic Technologies for 2011.”  Forrester’s book Empowered directs companies to “empower your employees to solve the problems of empowered customers.”

…for your Customers

Innovative companies are striving to democratize internal decision-making.  So these companies demand internal social collaboration to improve innovation, flexibility, insight, competitiveness, cost reduction, knowledge management, information and expertise search, employee attraction and retention, and to improve overall “connectedness” within the organization.  But the social collaboration technology of choice must be powerful, flexible, robust and private.

…for your Business

ISVs offer best-of-breed applications for their customers’ critical business workflows.  But how do these customers currently handle exception / ad-hoc workflows that require cross-departmental collaboration?  With Email.  Social features can provide the same ad-hoc workflow collaboration with added benefits such as:

• central knowledge management, retention & sharing,
• info and expert search,
• self-service subscriptions.

These exception workflows are typically voluminous and/or disproportionally expensive to the organization.  Therefore, ISVs are now scrambling to add social features to their applications to meet customer demand, but there are additional advantages such as:

• Innovation: Maintain your product leadership position.
• Marketing Opportunity: Social buzz is now.
• Stickiness: Let users do more within your applications.
• Revenue: Create upsell / upgrade opportunities.
• Synergies: Provide collaboration integrated with your partners’ or prospects’ existing apps.

For any additional information, please contact